Sales Training



Your sales people are some of the most valuable assets in your company. A properly trained, focussed, effective and motivated sales force will often be the difference between a successful business and a failing business.


By offering sales training in a structured and proven way, Signa can provide valuable bottom-line effects to companies across a wide range of markets:


Basic Sales training

from rapport building to closing the sale, all the vital stages of the sales cycle needed to produce

effective sales skills


Advanced sales skills

for internal and external sales people – why people buy and how to generate desire for your products


Effective negotiation

building value, trading concessions and influencing the final outcome.


Total Cost of Ownership

presenting your offer in a structured and compelling way to show the real value of your proposition.


Objection handling

understanding why people say no, what they really mean and what your sales people need to do

to turn “no” into “yes”


Consultative selling

acting as an expert consultant to determine the client’s needs and selecting the best products or services accordingly


Sales Manager training

proven coaching methods to help sales managers coach their sales people effectively


Leadership development

creating the vision, developing the strategy and setting the operational objectives


International sales

dealing with differing cultural necessities.


Sales process

setting budgets, forecasting and operating effective sales and marketing systems


Our capabilities


Through our network of advisers Signa can offer a full range of services for training your sales management and consultants based on years of frontline experience with small, medium and large businesses.


If you would like  more information on how Signa can help please call us on 01494 562738 or send us a message.

Signa Ltd

15 Battingswood Gardens


Bucks HP14 4SR

Tel: 01494 562738

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© Signa Business Advisers Ltd 2012