No matter how big your company is -  whether a sole trader or a corporate giant -  sales are the lifeblood of your organisation. Without sales there is no revenue and ultimately that means there is no company so it has a very direct effect on your future. This is the one area where excellence is required.


In general, the definition of a sale is a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money.


The most effective way to sell, is a combination of factors:

  1. Use your unique selling point – USP – to gain a competitive edge over other companies
  2. Develop and maintain profitable business relationships
  3. Use your own natural skills and knowledge
  4. Ensure your quality levels do not drop
  5. Foster mutually beneficial relationships with other companies
  6. Once you have clients on board then do everything you can to nurture them – repeat business is by far the most cost-effective way to improve your profitability

Here are some of the most important benefits your company can realize from a structured sales process:

  • Cashflow – of course!
  • Knowing your market and how to secure it
  • Setting business plans and objectives to make the most of market opportunities
  • Business development tactics and strategies to increase your market share
  • Repeat business

Engaging Support


At Signa we have access to advisers with extensive sales expertise in B2B, B2C and not-for-profit organisations.


Through our extensive relationships with the ibd network we are able to bring together specialist teams of advisers to assist clients with their sales, business planning, marketing and quality control requirements.

If you would like  more information on how Signa can help please call us on 01494 562738 or send us a message.

Signa Ltd

15 Battingswood Gardens


Bucks HP14 4SR

Tel: 01494 562738

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© Signa Business Advisers Ltd 2012