Public relations (PR) is simply the managing of communication between your business and the outside world. It provides a company with exposure to their target audiences in activities as diverse as media relations, speaking opportunities, spreading “good news”, managing “bad news”, engaging on social media and internal communications with staff.
PR is increasingly involved with the social media outlets as companies integrate their offline brand-building activities with their online equivalence. With the advent of outlets such as Twitter many thousands of people can learn about something you have done well very quickly and can learn about things you don’t do well just as quickly. It has never been more important to manage the public face of your business to ensure it gets the best image across to the wider world.
Typical PR activities include:
At Signa Business Advisers we have numerous specialists with PR expertise whether in B2B, B2C or not-for-profit organisations We can cover any sector specialism that a company might require and, when necessary, we are able to create a pool a teams of consultants when a client needs wide marketing support.
If you would like more information on how Signa can help please call us on 01494 562738 or send us a message.