The term “marketing” covers all the activities that your business carries out to ensure that your existing and potential customers get to know about your services and products.
Whether your business is a one-man band or a large national or multi-national organisation the challenges are the same – they only differ in the scale of the challenge.
For all businesses it is vital that you have a marketing strategy and a plan to follow.
Inbound Marketing includes :
Outbound Marketing includes:
All too often organisations rush headlong into outbound marketing without considering the inbound process first. All that achieves is that they spend their time pointlessly trying to foist something onto someone who doesn’t want or need it.
Being effective with your inbound marketing tasks will result in much more effective, easier marketing and sales.
What can I expect from effective marketing?
At Signa Business Advisers we have a substantial ‘bank’ of advisers with marketing expertise in B2B and B2C markets.
If you would like more information on how Signa can help please call us on 01494 562738 or send us a message.